Reebok Joins Nike and Adidas In The Web3 Space

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Reebok, a fitness clothing and footwear manufacturer has filed two trademark applications for its name in the metaverse and the NFT space.

Quick Take:

  • The USPTO received the application on November 18th.
  • Reebok’s vision is for its brand to offer virtual commodities, NFTs, and retail store services.

Reebok has signed its name into the Metaverse by delivering two requests. Michael Kondoudis, a metaverse trademark attorney, announced the news on Twitter. Given that, the company filed the official application to the United States Patent and Trademark Office (USPTO) on Friday, November 18th.

Reebok aims to see its brand providing virtual commodities, NFTs, and retail store services. 

Reebok Joins the Metaverse

To begin, Reebok’s recently filed trademark applications will grant it official entry into the ranks of other sports companies that have already infiltrated the Web3 domain. Nike and Adidas are two of these well-known companies.

At present, Nike and Adidas appeared to dominate the market until recently, with their ongoing NFT and metaverse innovations.

Furthermore, Nike has always been at the forefront of digital change. For a long time, elements of artificial intelligence (AI), e-commerce, and in-store technology have been part of the brand’s strategy.

Related Content: Nike’s Big Push Into the Blockchain ‘.Swoosh’ is Now Live

On the other hand, Reebok does not appear to be intimidated by the competition. It has already made strides into the NFT space and Metaverse in an effort to reestablish its ambitions. Additionally, the renowned footwear brand has previous Web3 experience.

In 2021, Reebok partnered with the renowned American rapper and musician Nast to launch the brand’s exclusive NFT collection on the RFOX NFT platform.

Reebok NFT

Not to mention, the event saw the widespread and free distribution of NFTs. The publicly distributed NFTs were actively claimed within five minutes of public release. Essentially, OpenSea, the largest NFT marketplace at the time, estimated the secondary market value of the NFT collection to be $250,000.

Reebok’s Trademark applications

After the approval of its trademark applications, Rebook intends to deliver;

  • Virtual commodities include clothing, headwear, bags, footwear, sports equipment, accessories, bag packs, art, and more. 
  • Virtual commodities, which include multimedia files containing audio, text, video, and art relating to sports, for online use in a virtual world. 
  • Rebook-backed Non-fungible tokens (NFTs)
  • Also, an online NFT marketplace allows consumers and sellers access to NFT-backed digital art images and video clips.
  • Lastly, Rebook retail store service featuring virtual merchandise and commodities for sale to consumers.

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