Wow Bao Leaps into Metaverse with Innovative NFT Loyalty Program

Share This Post

Leading Asian food chain Wow Bao has stepped into the metaverse, launching a unique loyalty program based on non-fungible tokens (NFTs). Customers can mint ‘CollectaBaos’, digital collectibles crafted by artist ManoverMars, for $99 for the first year, unlocking privileges including free meals, discounts, and merchandise.

Quick Takes:

  • Wow Bao revolutionizes loyalty programs with NFTs, offering exclusive digital collectibles and privileges.
  • Powerful collaborations drive Wow Bao’s digital transformation, partnering with Devour and Paytronix for NFT integration.
  • Wow Bao’s NFT loyalty program paves the way for mainstream adoption, simplifying the process for customers without crypto wallets.

‘Courses’: Wow Bao’s NFTs Offering Unique Experiences

The food chain’s foray into NFTs was enabled through strategic collaborations. Wow Bao partnered with Devour, a Web3 ordering company, and the digital collectibles are available on the DevourGO marketplace. Additionally, software provider Paytronix facilitated the integration of NFTs into the loyalty program using blockchain technology. 

Wow Bao has further upped the ante by introducing ‘courses’, another NFT variant that will offer members unique experiences, such as:

  • exclusive events,
  • cooking lessons,
  • personal meetings with CEO Geoff Alexander, and
  • early access to new bun flavors.

In an effort to simplify the process, Wow Bao has avoided using technical terms like ‘Web3’ and ‘NFT’ in customer communications. In addition, this approach, which does not require customers to have a crypto wallet, helps in the mainstream adoption of the program.

Wow Bao’s introduction of the NFT-based loyalty program is a digital milestone in the food and restaurant industry. Following in the footsteps of the digital transformation witnessed by Starbucks, Wow Bao’s fresh approach sets a new standard for customer engagement in the sector.

Wow Bao: An Asian Delight

Wow Bao, a prominent fast-food chain, is known for its mouth-watering Asian delights including bao, dumplings, potstickers, and soups. Moreover, their signature Bao — a soft, steamed bun with various fillings- adds to the wow factor.

Overall, Wow Bao’s pioneering NFT loyalty program points to a fascinating future of dining. Further, it is bridging the gap between food and the metaverse. Also, this innovative step opens a new chapter in customer engagement within the food industry.

Subscribe to the NFT Lately newsletter to receive news covering the latest NFT-related drops, releases, reviews, and more.

spot_img

Related Posts

Void 2122 to Unlock a New Era of Combat Card Gaming with NFTs

The pioneering force in the Web3 landscape, Void 2122,...

Magic Eden Adopts Solana’s Compressed NFTs

Magin Eden, the distinguished NFT marketplace, recently announced its...

Friend.tech Returns With Surging NFT Trading Volumes

Friend.tech, the decentralized social media app, has shown an...

CoinMarketCap and HELLO Labs to Premiere TV Series, Killer Whales

An official trailer for the Web3 television series 'Killer...

Machi Proposes 11M $APE Sends NFTs to Museums Worldwide

An intriguing week-long vote surrounding OG NFTs kick-started today! Machi Big Brother,...

Related Posts

Top 10 NFT Marketplaces to Look Out For and Why

How numerous NFT marketplaces make hunting for digital collectibles...

Milady Maker NFT Review – A Virtual World of Minecraft

Milady Maker opens up the virtual world of Minecraft Milady...

DeGods [ 2022 NFT Collection Review]

According to its description on OpenSea, DeGods is “a...

The Ultimate Guide to NFT for Dummies [2022 Guide]

NFTs are collectible items that can represent digital content,...

ROLA: The World’s First Community-Run AI NFT Ecosystem 

ROLA: The world’s first community-run Web3 platform offering Predict-to-Earn AI...

Friend.tech Returns With Surging NFT Trading Volumes

Friend.tech, the decentralized social media app, has shown an...