Pepsi Black Opens Up NFT Rewards for Indian Consumers

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Indian consumers who partake in the #PepsiBlackeffect challenge will have the chance to win Pepsi Black digital collectibles and merchandise

Fizzy-pop giant Pepsi Black announced it will shortly open up its first drop of non-fungible tokens (NFTs) to Indian consumers last week.

Quick Take: 

  • Pepsi Black partners with illustrator Timea Balo to create an NFT collection.
  • The drop consists of 20 winnable NFTs minted on the Polygon blockchain.
  • Indian consumers can win these digital assets by partaking in a challenge via the app Moj.

Reasons for Popping Open a Pepsi Black NFT

PepsiCo’s Indian design team, with a helping hand from the UK-based illustrator Timea Balo, will design and launch the collection. 

The NFTs aim to be in ode to young Indian consumers who believe in self-expression and technology innovation.

The collectibles will focus on the class Pepsi Black ‘Zero’ visual while implementing seven themes—fashion, dance, environment, music, social, creativity, and games—while focusing on progression.

“Centered on the alterations around the classic Pepsi Black “Zero” visual, inspired by the brand’s passion points to portray poignant nuances such as sustainability, rhythm, movement, creativity, art, the evolving world of social media, and gamification,”

wrote Pepsi in a company blog post.

Additionally, each theme will have three variations, including ones that implement music.

Win a Pepsi NFT – Join the #PepsiBlackeffect Challenge

The NFTs will be listed on OpenSea and minted on the Polygon blockchain.

However, you can also win one of the Pesi Black ‘Zero’ Sugar NFTs via a fun and exciting challenge dubbed the #PepsiBlackeffect on India’s short video app, Moj.

To win one of these NFTs, the Indian community must post a four-portrait collage of themselves via the app’s Pepsi Black lens feature.

Additionally, the most creative contestants will win a Pepsi Black NFT alongside exclusive merchandise representing the fizzy-pop brand.

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