Yves Saint Laurent Files Trademark Application to Exhibit NFTs

Share This Post

On top of showcasing luxury shoes and makeup, Yves Saint Laurent is looking to exhibit NFT and metaverse initiatives this year

Yves Saint Laurent (YSL) filed a trademark application with the United States Patent and Trademark Office (USPTO) on January 12, 2023, for its name and logo to enter the metaverse and NFT space.

Quick Take:

  • Yves Saint Laurent intends to offer virtual goods in the metaverse and other virtual environments via NFTs.
  • The French luxury fashion retailer also plans to create a virtual store on-chain.

Yves Saint Laurent’s Web3 Showroom 

Yves Saint Laurent is starting the new year right, focusing on innovation by filing a trademark application to the USPTO. One that focuses on the beauty of Web3—and, of course, its clients.

YSL will soon offer virtual makeup, skincare, perfumery, and hair care products. All goods will be available for use in the metaverse and other virtual environments.

As a consequence, the brand will create downloadable multimedia files through NFTs. These digital assets will consist of illustrations, text, music, and videos that open the doors to such virtual products.

Another plan includes opening its online sales services to sell these virtual goods on the blockchain.

As other luxury fashion brands, like PradaDiesel, and Lacoste, join Web3, its no wonder Saint Laurent also wants to shine on-chain.

This trademark application is yet another example of the importance of big brands delving into Web3 innovation to stay ahead of time.

Subscribe to the NFT Lately newsletter to receive news covering the latest NFT-related drops, releases, reviews, and more.


Related Posts

Void 2122 to Unlock a New Era of Combat Card Gaming with NFTs

The pioneering force in the Web3 landscape, Void 2122,...

Magic Eden Adopts Solana’s Compressed NFTs

Magin Eden, the distinguished NFT marketplace, recently announced its...

Friend.tech Returns With Surging NFT Trading Volumes

Friend.tech, the decentralized social media app, has shown an...

CoinMarketCap and HELLO Labs to Premiere TV Series, Killer Whales

An official trailer for the Web3 television series 'Killer...

Machi Proposes 11M $APE Sends NFTs to Museums Worldwide

An intriguing week-long vote surrounding OG NFTs kick-started today! Machi Big Brother,...

Related Posts

The History of Bitcoin NFTs – A Step-by-Step Timeline

With recent hype surrounding Casey Rodarmor's release of open-source...

CoinGecko vs CoinMarketCap: Which Is The Better Crypto Tracker?

CoinMarketCap and CoinGecko are two of the most popular...

Top 5 Most Expensive CryptoPunks NFTs and Reasons Why

CryptoPunks' unique attributes sell for six digits or more CryptoPunks,...

The Ultimate Guide to NFT for Dummies [2022 Guide]

NFTs are collectible items that can represent digital content,...

Top 10 NFT Marketplaces to Look Out For and Why

How numerous NFT marketplaces make hunting for digital collectibles...

Everything About Starbucks NFT Reward Program ‘Starbucks Odyssey’

A Starbucks NFT will reward customers with a trip...