Yuga Labs’ New CEO Splurges $90K on Bored Ape NFT

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Using his own money to purchase digital art from his own company, the CEO of Bored Ape Yacht Club (BAYC), Daniel Alegre, acquired Bored Ape #3575 for $90,000 (50 ETH), despite the base price for this Ape being around $78,000 (44 ETH), according to CoinGecko.

Quick Takes: 

  • Alegre purchased Bored Ape #3575 for a whopping 50 ETH, despite being a part of his own project.
  • Purchasing the NFT for more than its initial price tag, this investment extends beyond financial considerations, demonstrating Alegre’s faith and commitment in BAYC.
  • Displaying his new NFT as his Twitter profile picture further emphasizes the CEO’s personal pride and attachment in the project.
Bored Ape NFTs
Yuga Labs’ CEO, Daniel Alegre.

Demonstrating Faith in Bored Apes 

Causing a stir in the digital art world, Alegre purchased Bored Ape #3575 on May 10 for 50 ETH on one of the world’s most famous marketplaces for Ethereum NFTs, Blur.

Alegre’s recent investment is seen as being an attempt to illustrate his dedication and faith in the BAYC NFT project, alongside Yuga Labs’ intellectual properties, which consists of numerous valuable blue-chip NFT projects — BAYC, Otherside, Bored Ape Kennel Club, Mutant Ape Yacht Club, CryptoPunks, and Meebits.

This action represents the CEO’s awareness of the importance of interaction and involvement in the Web3 sphere. Typically, members of committed NFT projects keep tabs on other community members, engaging with them and adopting imagery for promotional purposes.

With this in mind, Alegre’s new Twitter profile picture (PFP) showcases Bored Ape #3575, a chimpanzee modeling sunglasses, and a Sea Captain’s hat. He took to the social media channel to share his new persona alongside the text “To my kids: meet a new member of the family. Proud to Ape into BAYC #3575”:

More Tactical Leadership Skills 

Alegre was appointed Yuga Labs’ CEO at the closing stages of 2022 to propel the company towards its mission. The CEO’s experience made him a good fit for this position. Formerly the COO at Activision Blizzard, contributing to developing world-renowned gaming franchises such as Call of Duty, World of Warcraft, Candy Crush, and Overwatch, Yuga could not envision a better candidate.

Since delving into his new role, BAYC has been soaring in success, launching innovative play-to-earn games ‘Dookey Dash‘, ‘Lick the Toad‘, and ‘Legends of the Mara‘, among others. Consequently, BAYC is currently the leading blockchain NFT in market capitalization — nearing a whopping $800 million, as per CoinGecko.

It is clear that Alegre does not just lead from the front but also manifests the importance of personal attachment and pride in Web3.

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