Barbie x Boss Beauties to Empower Women via NFTs

Share This Post

The prestigious creator of Barbie, Mattel, joins forces with the women-led Web3 entity, Boss Beauties, to release a collection of on-chain virtual assets to empower women to explore Web3.

Quick Takes: 

  • Mattel and Boss Beauties are ready to release Barbie-inspired virtual assets to promote women’s engagement in the Web3 realm.
  • Selling on the Flow blockchain, these $25 packs of four digital collectibles are acquirable with cryptocurrency and offer tangible rewards and exclusive experiences.
  • The early release of these collectibles starts today, and the official launch is on May 18.

Boss Beauties and Barbie’s Joint Venture

Celebrating Barbie’s countless careers since her inception in 1959, “Boss Beauties x Barbie” virtual assets each showcase the childhood favorite doll’s 25 professions: astronaut, CEO, doctor, pilot, veterinarian, and more.

These digital collectibles — resident of the Flow blockchain — cost $25 for a pack of four and are acquirable with cryptocurrency. The straightforward check-out process, alongside the collectible’s affordable pricing, assists in easing Barbie into the Web3 world.

Despite all virtual assets having the same price tag, there’s a catch: each pack comprises two ‘common’ cards, a single ‘uncommon card,’ and a fourth card that could fall under any rarity category. For example, ‘ultra rare’ assets give holders an exclusive Barbie ‘Career of the Year’ doll set. Alternatively, the ‘exclusive’ collectibles offer entry to the alluring ‘World of Barbie’ exhibition in LA.

Additional rewards will open up as time goes on, including physical goods and virtual career conversations with elite women professionals.

Early access starts today, and all first buyers can expect an exclusive digital asset that reveals a unique career trait. However, the official launch will not kick-start until next week, on May 18, at Veecon.

Inspiration Behind the Barbie Virtual Assets

Mattel and Boss Beauties embark on this pioneering journey to usher one million women and girls into the spirited Web3 world. Both entities joined forces to create a virtual collection of Barbie in numerous professional roles that challenge traditional gender norms. Championing the idea that all careers can be a woman’s domain, the roles include an astronaut, pilot, and more.

By bringing Barbie’s vast careers into the digital space, women and girls can envision a future where they can achieve whatever professional goals they wish, irrespective of gender. Thus, through the beauty of the blockchain, Mattel and Boss Beauties pave the way for a more inclusive digital future.

Subscribe to the NFT Lately newsletter to receive news covering the latest NFT-related drops, releases, reviews and more.

spot_img

Related Posts

Void 2122 to Unlock a New Era of Combat Card Gaming with NFTs

The pioneering force in the Web3 landscape, Void 2122,...

Magic Eden Adopts Solana’s Compressed NFTs

Magin Eden, the distinguished NFT marketplace, recently announced its...

Friend.tech Returns With Surging NFT Trading Volumes

Friend.tech, the decentralized social media app, has shown an...

CoinMarketCap and HELLO Labs to Premiere TV Series, Killer Whales

An official trailer for the Web3 television series 'Killer...

Machi Proposes 11M $APE Sends NFTs to Museums Worldwide

An intriguing week-long vote surrounding OG NFTs kick-started today! Machi Big Brother,...

Related Posts

Top 10 NFT Marketplaces to Look Out For and Why

How numerous NFT marketplaces make hunting for digital collectibles...

Machi Proposes 11M $APE Sends NFTs to Museums Worldwide

An intriguing week-long vote surrounding OG NFTs kick-started today! Machi Big Brother,...

DeGods [ 2022 NFT Collection Review]

According to its description on OpenSea, DeGods is “a...

The Top 10 Most Expensive NFTs Sold

7 out of the 10 most expensive NFTs sold...

Milady Maker NFT Review – A Virtual World of Minecraft

Milady Maker opens up the virtual world of Minecraft Milady...

Winner of Dookey Dash Sells Golden Key for $3M

Since Bored Ape Yacht Club released Dookey Dash â€” an innovative play-to-earn game...