Nissan Steers into Metaverse and NFT Advertising

Share This Post

Following Lamborghini, Rolls Royce, Porsche, among others, the famous Japanese motor company, Nissan, finally sees the importance of metaverse and NFT advertising. Following on, the car manufacturer filed four Web3 trademark applications yesterday, for virtual goods, clothes, metaverse creation, and its very own marketplace.

Quick Takes: 

  • Nissan files trademark applications for virtual assets on the blockchain.
  • The car manufacturer will use the metaverse and NFTs for promotional purposes.
  • Immersive experiences can help the brand reach a younger demographic audience and deepen brand loyalty.
metaverse and NFT advertising

Reasons for Nissan Driving Into Web3

Japanese multinational automobile manufacturer, Nissan, is staying ahead of innovation. Just yesterday, it filed 4 trademark applications for exploring new opportunities in Web3.

USPTO-licensed trademark attorney, Mike Kondoudis, shared the good news on Twitter:

Advertising via the metaverse means the car manufacturer can reach a younger demographic audience. Therefore, be seen as an innovative figure and forward-thinking brand while establishing a presence in virtual worlds.

On the other hand (of the wheel), by creating virtual cars, the brand can offer fans immersive experiences that explore Nissan’s products in fun and exciting ways. This is also an efficient and cost-effective way to showcase what’s in the pipeline before committing to physical prototypes.

Moreover, by steering into NFTs, the car manufacturer can use such digital assets to commemorate special events or moments in the company’s history, like the launch of a new car or milestone. NFTs are fantastic for promotional efforts and forming new collaborations.

All of these immersive experiences give Nissan the opportunity to deepen brand loyalty and connect with customers in ways not yet achievable.

By creating its own NFT marketplace, Nissan can also directly sell NFTs. Meanwhile, being at the forefront of revenue generation and engaging directly with customers.

Overall, Nissan’s Web3 trademark applications present a fantastic way for the car manufacturer to stay ahead of the digital realm and showcase what’s to come in stylish, revolutionary forms.

Subscribe to the NFT Lately newsletter to receive news covering the latest NFT-related drops, releases, reviews, and more.


Related Posts

Void 2122 to Unlock a New Era of Combat Card Gaming with NFTs

The pioneering force in the Web3 landscape, Void 2122,...

Magic Eden Adopts Solana’s Compressed NFTs

Magin Eden, the distinguished NFT marketplace, recently announced its... Returns With Surging NFT Trading Volumes, the decentralized social media app, has shown an...

CoinMarketCap and HELLO Labs to Premiere TV Series, Killer Whales

An official trailer for the Web3 television series 'Killer...

Machi Proposes 11M $APE Sends NFTs to Museums Worldwide

An intriguing week-long vote surrounding OG NFTs kick-started today! Machi Big Brother,...

Related Posts

The History of Bitcoin NFTs – A Step-by-Step Timeline

With recent hype surrounding Casey Rodarmor's release of open-source...

CoinGecko vs CoinMarketCap: Which Is The Better Crypto Tracker?

CoinMarketCap and CoinGecko are two of the most popular...

Top 5 Most Expensive CryptoPunks NFTs and Reasons Why

CryptoPunks' unique attributes sell for six digits or more CryptoPunks,...

The Ultimate Guide to NFT for Dummies [2022 Guide]

NFTs are collectible items that can represent digital content,...

Top 10 NFT Marketplaces to Look Out For and Why

How numerous NFT marketplaces make hunting for digital collectibles...

Everything About Starbucks NFT Reward Program ‘Starbucks Odyssey’

A Starbucks NFT will reward customers with a trip...