Macy’s Will Host Thanksgiving Day Parade in Metaverse, Showcase NFTs

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Quick Take:

  • The announcement was issued on Monday, November 21st.
  • The parade will be accessible via
  • The event will be viewable on desktop and mobile. A crypto wallet or VR headset is not needed.
  • The event will feature 5 NFT projects: SupDucks, gmoney, Cool Cats, Boss Beauties, & Vee Friends

Macy’s is the latest company to make a major push into Web3. Today, they announced the initiative via a press release.

According to the company,

“As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors and our highly engaged Discord community”

The metaverse parade will start on Thursday, November 24th at 9 AM EST and will be accessible on desktop and mobile without the need for a crypto wallet or virtual reality headset.

The event will feature virtual galleries from five NFT projects: Cool Cats, Vee Friends, SupDucks, gmoney, and Boss Beauties. Visitors of the metaverse parade can vote for their favorite creators. The creator with the most votes will be made into a real-life parade float in next year’s parade.

Proceeds of the event will benefit Big Brothers Big Sisters of America (BBBSA) the nation’s largest youth mentoring program.


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