Wrigley’s “Juicyverse” Debut: Chewing Gum Giant Dives into Metaverse & NFT Space

Share This Post

Mars Wrigley, a well-known chewing gum manufacturer, is ready to enter the emerging metaverse and non-fungible token (NFT) markets.

According to a blog post by intellectual property attorney Mike Kondoudis, Wrigley recently filed trademark applications related to NFTs with the United States Patent and Trademark Office on March 24. The trademark application is for the term “Juicyverse.” The firm intends to use the term to launch downloadable image files featuring artwork, candy snacks, and confectionery.

Quick Takes:

  • Blockchain-based NFTs: Wrigley plans to create a range of virtual products and entertainment services.
  • Juicyverse Emerges: Wrigley ventures into the metaverse with its candy-themed digital collectibles.
  • Aligning with Top Brands: Wrigley joins other major companies in adopting NFTs and metaverse technologies.
Intellectual Property Attorney Uncovers Wrigley’s “Juicyverse” Metaverse & NFT Endeavors

Creating Virtual Products and Services

Wrigley aims to use blockchain technology-based NFTs to authenticate digital assets. Additionally, the chewing gum company has plans to create a range of virtual products. These products include movie clips, music, confectionery, and digital avatars. Wrigley will use these products in the virtual world created for entertainment purposes.

The firm plans to produce candy-themed digital collectibles as well as entertainment services, such as virtual environments that allow users to interact for recreational, creative, and leisure purposes.

Joining Top Brands in the Metaverse Space

Mars Wrigley is not the first multinational food company to invest in the crypto industry. In June 2022, Mars, Wrigley’s parent company, also filed a trademark application for the Sneaker brand with the United States Patent and Trademark Office. Other top brands recently filed NFT and metaverse trademarks include:

  • Fashion brands Rolex, Yves Saint Laurent, Gucci, Louis Vuitton, and Nike.
  • Automotive companies BMW and Mercedes-Benz.
  • Media companies Warner Brothers and Sony Music Entertainment.

Founded in 1891, Wrigley is a chewing gum firm that produces popular chewing gum brands such as Juicy Fruit, P.K., Doublemint, and Orbit. Wrigley’s decision to enter the metaverse and NFT spaces highlights emerging industries’ growing interest and potential.

The use of NFTs in the virtual world is still in its early stages. However, it is yet to be seen how Wrigley will leverage this technology to create innovative virtual products and services. Nonetheless, the firm’s trademark application for “Juicyverse” is a promising development that signals the company’s commitment to exploring new frontiers in the digital world.

Subscribe to the NFT Lately newsletter to receive news covering the latest NFT-related drops, releases, reviews, and more.


Related Posts

Void 2122 to Unlock a New Era of Combat Card Gaming with NFTs

The pioneering force in the Web3 landscape, Void 2122,...

Magic Eden Adopts Solana’s Compressed NFTs

Magin Eden, the distinguished NFT marketplace, recently announced its...

Friend.tech Returns With Surging NFT Trading Volumes

Friend.tech, the decentralized social media app, has shown an...

CoinMarketCap and HELLO Labs to Premiere TV Series, Killer Whales

An official trailer for the Web3 television series 'Killer...

Machi Proposes 11M $APE Sends NFTs to Museums Worldwide

An intriguing week-long vote surrounding OG NFTs kick-started today! Machi Big Brother,...

Related Posts

The History of Bitcoin NFTs – A Step-by-Step Timeline

With recent hype surrounding Casey Rodarmor's release of open-source...

Amazon NFT Project Is Set To Launch In Spring: What’s Coming?

Amazon is preparing to launch its first digital business...

CoinGecko vs CoinMarketCap: Which Is The Better Crypto Tracker?

CoinMarketCap and CoinGecko are two of the most popular...

Top 10 NFT Marketplaces to Look Out For and Why

How numerous NFT marketplaces make hunting for digital collectibles...

Moonbirds New DAO, Lunar Society, Unlocks Brand Expansion

To boost brand expansion beyond Web3, Moonbirds is switching...

The Ultimate Guide to NFT for Dummies [2022 Guide]

NFTs are collectible items that can represent digital content,...