The Sandbox Celebrates the Lunar New Year With Unique Event

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The Sandbox celebrates the Lunar New Year by hosting numerous experiences from big brands across China, Hong Kong and Taiwan

A subsidiary of Animoca BrandsThe Sandbox, is launching a Lunar New Year Event to celebrate a creative and cultural moment in the metaverse as the year of the Rabbit — a symbol of longevity, peace, and prosperity in Chinese culture — is about to start.

Quick Take: 

  • Sandbox’s Lunar event is on January 18 – February 28.
  • Big brands from Taiwan, Hong Kong, and Mainland China are running the event.
  • The events include 5G gaming, The Sandbox’s first-ever train station, and a sailing race.
  • Many prizes can be won, including a reward pool of 200,000 SAND.
The Sandbox Celebrates the Lunar New Year

The Sandbox Celebrates the Year of the Rabbit 

More than 400 partners are already members of The Sandbox metaverse. Such brands include Warner Music Group, Ubisoft, The Rabbids, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties.

Now, creators and renowned brands from across Asia are teaming up in The Sandbox to create experiences using their popular IPs. These brands are Softstar and Alpacadabraz from Taiwan, PCCW-HKT, MTR, Sun Hung Kai & Co., McDull from Hong Kong, and The CGame and Chili Game from Mainland China.

Together, they are adding an array of experiences to the mix, including immersive 5G gaming, The Sandbox’s first-ever railway station, a competitive sailing race, and more.

All creators and brands also offer generous rewards within their encounters. The most significant prizes include a reward pool of 200,000 SAND, memorabilia, in-game NFT prizes, virtual “Chinese Dragon” mystery boxes containing limited PFPs, and premium LAND spaces.

“Our goal is to foster long term engagement with a dedicated community of users across Asia and show that the metaverse will encompass not just regular players, but also creators and builders, avatar and land owners, and nft collectors within a thriving self-contained economy,”

said Erich Wong, Head of Growth (Hong Kong) of The Sandbox, Greater China, in a press release.

All walks of life can attend this event. Thus, The Sandbox is combining culture with unique experiences like never before.

So, join the event by clicking on the map on The Sandbox website. The event will run from January 18 to February 28.

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