Pussy Riot’s Nadya Tolokonnikova Teams Up with IMVU for Utopia

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Together Labs, the parent company of IMVU, has teamed up with Pussy Riot creator, and artist Nadya Tolokonnikova. The collaboration aims to create a welcoming Web3 metaverse space that promotes diversity and inclusivity. Given that, IMVU will launch an official community space named Utopia envisioned by Nadya.

Quick Takes:

  1. Together Labs and Nadya Tolokonnikova collaborate to create a diverse and inclusive Web3 metaverse space called Utopia Community Space within IMVU.
  2. IMVU users can explore the Pink Church of Feminism and complete tasks to earn a free Nadya-designed Utopia Community NFT.
  3. Nadya will feature in a series of limited-edition NFT releases by MetaJuice-powered IMVU, including wearable avatar items inspired by her art and fashion.

Utopia Community Space

IMVU users, both existing and new, can go on an IMVU Quest in the metaverse, completing tasks to explore the Pussy Riot Pink Church of Feminism: the name of Nadya’s official place within IMVU. The Pink Church of Feminism features a grand church adorned in white, pink, and dripping-black punk feminist aesthetics. Also, it features a main stage, dance floor, and meditation circle making the space more interesting. The team created the room to assist like-minded IMVU users. Moreover, the room will provide an inclusive environment for all, especially:

  • BIPOC, 
  • Women, and 
  • LGBTQIA+ creatives.

The first 5,000 qualified users who finish the free quest will get a free Nadya-designed Utopia Community NFT. The NFT helps Utopia members identify one another in other IMVU rooms and allows the diverse community and Nadya, represented by her unique custom avatar, to stand together in solidarity.

Limited Edition NFT Collection

Nadya will be featured in a series of MetaJuice-powered Limited Edition NFT releases. These NFTs will include wearable avatar items influenced by the artist’s fashion and art. 

During the middle of the lockdown, three years ago, Nadya was asked to perform a Pussy Riot set in IMVU, marking her first performance on the platform. Since then, she has been in love with the freedom and aesthetic possibilities of the metaverse.

About IMVU and MetaJuice

IMVU is the largest social web3 metaverse in the world. Additionally, they are amongst the top-grossing app in the Google Play Store and iOS/Apple App Store. Millions of users customize their avatars and explore over 400,000+ destinations to connect through the app.

MetaJuice is the blockchain subsidiary of Together Labs. They are growing the metaverse by establishing blockchain-based economies in which anybody may own, create, earn, and shape the future of the metaverse.

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