Playboy Announce Plans to Launch ‘MetaMansion’ Virtual World This Year

Share This Post

American magazine, Playboy, are hoping to launch their ‘MetaMansion’ virtual world in the metaverse this year, according to a DeCrypt interview with the company’s web3 lead, Liz Suman.

Quick Takes

  • Playboy Magazine are hoping to launch MetaMansion this year.
  • The company are fans of web3, launching collections in the past.
  • In 2020, the last year they released a print magazine, the company generated over $100 million.

About the Launch of MetaMansion

It has been confirmed by the magazine’s Web3 Lead, Liz Suman, that they plan to launch a metaverse experience called ‘MetaMansion’ at some point this year.

Those who purchased one of the magazine’s previous NFTs, Rabbitars, will receive priority access upon launch, alongside The Sandbox LAND owners. However, there should apparently still be opportunity for others to see and visit the virtual mansion too.

Suman described the mansion as the company’s “north star” when it comes to web3 and NFTs – similarly to how the mansion has been in the physical world.

Their plans were announced last year as a collaboration with Animoca Brands, the company behind The Sandbox, where the mansion will be. However, it is only now that a rough timescale has been confirmed – with an exact date to be announced. At first, according to Animoca, a LAND sale was expected in Q4 of 2022. However, there was no word on that at the time, or since.

Speaking to DeCrypt, Suman said: “There’s a real opportunity for storytelling that is not traditional. To me, that’s what’s interesting.”

Playboy’s NFT Moves So Far

So far, including this one, Playboy have made three major moves within the NFT industry.

Their first, titled ‘Liquid Summer’, was a collaboration with artist Slimesunday, and it launched in early 2021. ‘Liquid Summer’ reimagined work from the magazine’s ten million-strong archive of content, turning it into NFTs for the first time. Upon launch, it sold out in under three minutes. Currently, the floor price of the 195-piece collection on OpenSea is 3.69 ETH. The last prominent secondary sales came three months ago.

Later in the same year, they launched their debut avatar collection – ‘Rabbitars’, which has continued to be their central point for NFTs and building a web3 community. It is owners of NFTs from this project who are expected to receive special benefits upon the launch of ‘MetaMansion’. The collection, which has over 11,000 avatars, has a current floor price of 0.05 ETH on OpenSea. With this one, there are more consistent sales occurring daily.


Related Posts

Magic Eden Adopts Solana’s Compressed NFTs

Magin Eden, the distinguished NFT marketplace, recently announced its... Returns With Surging NFT Trading Volumes, the decentralized social media app, has shown an...

CoinMarketCap and HELLO Labs to Premiere TV Series, Killer Whales

An official trailer for the Web3 television series 'Killer...

Machi Proposes 11M $APE Sends NFTs to Museums Worldwide

An intriguing week-long vote surrounding OG NFTs kick-started today! Machi Big Brother,...

Italian Luxury Watch Brand Panerai Introduces Digital Passports Generated with NFT

Italian luxury watch manufacturer Panerai has revealed plans to include an...

Related Posts

Otherside Announces the Beta Launch of Legends of Mara 

Yuga Labs recently announced that they will launch a...

Adidas Just Unveiled Its First Digital Artist Program, RESIDENCY

Making strides in the art and technology sectors, Adidas...

Coinscribble Review: Top Platform for Crypto Press Releases?

In the rapidly evolving world of cryptocurrency and blockchain,...

The History of Bitcoin NFTs – A Step-by-Step Timeline

With recent hype surrounding Casey Rodarmor's release of open-source...

Soccer Star Ronaldinho Faces $61M Legal Battle over Crypto Scam

Ronaldinho Gaúcho is playing a risky game off the...