Google Unveils Game-Changing Update for NFT Advertising

Share This Post

Google has geared up an update on its blockchain advertising policy. The multinational technology titan will finally start supporting NFT gaming ad promotions beginning September 15 — but check the fine print!

Quick Takes: 

  • Google is updating its advertising policy to support NFT gaming ads next week.
  • NFT gaming advertisers can promote projects, providing they meet Google’s criteria.
  • Approved ads will focus on NFT games that include in-game item acquisitions.

Google’s Promotional NFT Game Plan

Under Google’s new ad policy, NFT gaming advertisers can get the green light to endorse their projects. However, promoters seeking this opportunity must ensure their games meet Google’s strict criteria.

The approved advertisements will embrace NFT games that facilitate in-game item acquisitions, like virtual clothing for in-game characters or armory and weaponry that boost users’ performances. 

Although, there are strict boundaries in place. Advertisers cannot promote NFT games that involve players wagering or staking NFTs to win real-world rewards, like other NFTs or cryptocurrencies.

On top of that, social casino games granting NFT rewards, like slots, simulated poker, or roulette, will mostly be off-limits. Advertisers looking to run gambling-related ads with NFTs must comply with Google’s Gambling and Games Policy and safeguard a Google Ads Certification.

It’s critical that all Web3-related ad promoters also respect the local laws in regions where their ads are targeted.

Google had recently enforced a comprehensive ban on cryptocurrency-related advertisements across its platforms. Nonetheless, this Google NFT advertising policy update underscores the company’s now committed to blockchain-based adverts, accommodating the evolving NFT gaming landscape within established parameters.

Subscribe to the NFT Lately newsletter to receive news covering the latest NFT-related drops, releases, reviews, and more.


Related Posts

Void 2122 to Unlock a New Era of Combat Card Gaming with NFTs

The pioneering force in the Web3 landscape, Void 2122,...

Magic Eden Adopts Solana’s Compressed NFTs

Magin Eden, the distinguished NFT marketplace, recently announced its... Returns With Surging NFT Trading Volumes, the decentralized social media app, has shown an...

CoinMarketCap and HELLO Labs to Premiere TV Series, Killer Whales

An official trailer for the Web3 television series 'Killer...

Machi Proposes 11M $APE Sends NFTs to Museums Worldwide

An intriguing week-long vote surrounding OG NFTs kick-started today! Machi Big Brother,...

Related Posts

Gala Games Shifts NFTs to GalaChain and Levels Up with Elixir

Gala Games has made significant strides this week: transferring its...

Top 10 NFT Marketplaces to Look Out For and Why

How numerous NFT marketplaces make hunting for digital collectibles...

Coinbase Puts Bored Ape Movie Trilogy on Hold

Reasons for Coinbase putting its Bored Ape movie trilogy...

Why Experts Predict Bitcoin NFTs Will Reach $4.5B by 2025

The Bitcoin non-fungible token (NFT) ecosystem — which wasn't...

The Top 10 Most Expensive NFTs Sold

7 out of the 10 most expensive NFTs sold...

Sony’s PlayStation Dives Deeper Into Web3 Sector With a New Use Case of NFTs

Sony PlayStation filed a new patent, hinting that they...