Café Bustelo Dives into Metaverse with NFT-backed Multimedia Art

Share This Post

Café Bustelo, a J.M. Smucker Company brand, takes a bold step. It has filed two trademark applications with the US Patent and Trademark Office. The date? June 30, 2023. The purpose? To dive into the metaverse and leverage the NFT craze.

Quick Takes:

  • Café Bustelo has filed trademark applications to enter the metaverse and NFT space.
  • The brand plans to offer coffee-themed multimedia files and virtual coffee experiences.
  • Other coffee brands, such as Folgers and Starbucks, have already made similar moves.

Bringing Coffee-Themed NFTs to Life

Indeed, the trademark applications suggest an innovative strategy. Café Bustelo is poised to introduce coffee-themed multimedia files. Seamlessly blending artwork, text, audio, and video, these files present a comprehensive sensory experience. 

Importantly, every piece will come with NFT authentication, thus underscoring its distinctiveness. The brand also plans to offer virtual coffee experiences. These experiences will take place within recreational virtual environments, broadening their customer engagement.

Following in the Footsteps of Industry Leaders

But Café Bustelo is not the first coffee brand to do so. Other coffee brands have already forayed into the Web3 space. Folgers filed similar trademark applications back in August 2022. Another major player, Starbucks, caught the public’s eye in September 2022. They did so by launching a Web3-based loyalty program.

This Starbucks loyalty program has already rolled out two NFT collections. The first collection vanished from the shelves within 20 minutes of launch. It was then followed by a series of NFT stamps. These developments have served to strengthen Starbucks’ digital presence.

Michael Kondoudis, an expert in Web3-related trademark filings, revealed Café Bustelo’s plans. The move marks another milestone in traditional industries’ adoption of Web3 tech. This trend highlights their drive to innovate and tap into the digital-savvy consumer market.

Overall, Café Bustelo’s ambitious plans signal a new dawn in the coffee industry. Further, this initiative promises to blend our love for coffee with the exciting realm of digital art and virtual experiences. Yet, the success of this venture, like all in the dynamic Web3 world, remains a waiting game.

Subscribe to the NFT Lately newsletter to receive news covering the latest NFT-related drops, releases, reviews, and more.


Related Posts

Magic Eden Adopts Solana’s Compressed NFTs

Magin Eden, the distinguished NFT marketplace, recently announced its... Returns With Surging NFT Trading Volumes, the decentralized social media app, has shown an...

CoinMarketCap and HELLO Labs to Premiere TV Series, Killer Whales

An official trailer for the Web3 television series 'Killer...

Machi Proposes 11M $APE Sends NFTs to Museums Worldwide

An intriguing week-long vote surrounding OG NFTs kick-started today! Machi Big Brother,...

Italian Luxury Watch Brand Panerai Introduces Digital Passports Generated with NFT

Italian luxury watch manufacturer Panerai has revealed plans to include an...

Related Posts

Otherside Announces the Beta Launch of Legends of Mara 

Yuga Labs recently announced that they will launch a...

Grab, Southeast Asia’s Uber, Integrates NFTs into Business Model

Grab, an Uber-like riding giant in Southeast Asia, steps...

Adidas Just Unveiled Its First Digital Artist Program, RESIDENCY

Making strides in the art and technology sectors, Adidas...

Soccer Star Ronaldinho Faces $61M Legal Battle over Crypto Scam

Ronaldinho Gaúcho is playing a risky game off the...

The History of Bitcoin NFTs – A Step-by-Step Timeline

With recent hype surrounding Casey Rodarmor's release of open-source...