Café Bustelo Dives into Metaverse with NFT-backed Multimedia Art

Share This Post

Café Bustelo, a J.M. Smucker Company brand, takes a bold step. It has filed two trademark applications with the US Patent and Trademark Office. The date? June 30, 2023. The purpose? To dive into the metaverse and leverage the NFT craze.

Quick Takes:

  • Café Bustelo has filed trademark applications to enter the metaverse and NFT space.
  • The brand plans to offer coffee-themed multimedia files and virtual coffee experiences.
  • Other coffee brands, such as Folgers and Starbucks, have already made similar moves.

Bringing Coffee-Themed NFTs to Life

Indeed, the trademark applications suggest an innovative strategy. Café Bustelo is poised to introduce coffee-themed multimedia files. Seamlessly blending artwork, text, audio, and video, these files present a comprehensive sensory experience. 

Importantly, every piece will come with NFT authentication, thus underscoring its distinctiveness. The brand also plans to offer virtual coffee experiences. These experiences will take place within recreational virtual environments, broadening their customer engagement.

Following in the Footsteps of Industry Leaders

But Café Bustelo is not the first coffee brand to do so. Other coffee brands have already forayed into the Web3 space. Folgers filed similar trademark applications back in August 2022. Another major player, Starbucks, caught the public’s eye in September 2022. They did so by launching a Web3-based loyalty program.

This Starbucks loyalty program has already rolled out two NFT collections. The first collection vanished from the shelves within 20 minutes of launch. It was then followed by a series of NFT stamps. These developments have served to strengthen Starbucks’ digital presence.

Michael Kondoudis, an expert in Web3-related trademark filings, revealed Café Bustelo’s plans. The move marks another milestone in traditional industries’ adoption of Web3 tech. This trend highlights their drive to innovate and tap into the digital-savvy consumer market.

Overall, Café Bustelo’s ambitious plans signal a new dawn in the coffee industry. Further, this initiative promises to blend our love for coffee with the exciting realm of digital art and virtual experiences. Yet, the success of this venture, like all in the dynamic Web3 world, remains a waiting game.

Subscribe to the NFT Lately newsletter to receive news covering the latest NFT-related drops, releases, reviews, and more.

spot_img

Related Posts

Void 2122 to Unlock a New Era of Combat Card Gaming with NFTs

The pioneering force in the Web3 landscape, Void 2122,...

Magic Eden Adopts Solana’s Compressed NFTs

Magin Eden, the distinguished NFT marketplace, recently announced its...

Friend.tech Returns With Surging NFT Trading Volumes

Friend.tech, the decentralized social media app, has shown an...

CoinMarketCap and HELLO Labs to Premiere TV Series, Killer Whales

An official trailer for the Web3 television series 'Killer...

Machi Proposes 11M $APE Sends NFTs to Museums Worldwide

An intriguing week-long vote surrounding OG NFTs kick-started today! Machi Big Brother,...

Related Posts

The History of Bitcoin NFTs – A Step-by-Step Timeline

With recent hype surrounding Casey Rodarmor's release of open-source...

The Ultimate Guide to NFT for Dummies [2022 Guide]

NFTs are collectible items that can represent digital content,...

Top 10 NFT Marketplaces to Look Out For and Why

How numerous NFT marketplaces make hunting for digital collectibles...

Bored Ape Yacht Club Review | 2023 Guide

An in-depth Bored Ape Yacht Club Review Guide. Everything you need to know about Bored Ape Yacht Club NFT Collection.

DeGods [ 2022 NFT Collection Review]

According to its description on OpenSea, DeGods is “a...

Yuga Labs Unveils Revolutionary HV-MTL NFT Collection

Yuga Labs launched the HV-MTL NFT collection of 30,000...