Diesel collaborates with Hape to launch fashion NFTs that open the doors to both physical and digital goods
With an ever-expanding amount of fashion brands, like Lacoste, Nike and Prada joining the NFT realm, who can blame Diesel for wanting to tuck into Web3 even further?
The fashion brand already has an NFT collection dubbed “D:VERSE”. Now, it’s celebrating the new year by joining Hape’s forces to create a collection with more oomph.
Quick Take:
- Diesel and Hape join forces to create a fashion NFT collection.
- These collectibles will open up both physical and digital perks for collectors.
- A launch date is yet to be revealed (sometime next year).
Details of Diesel and Hape NFTs
Diesel’s creative director Glenn Martens and Hape’s founder and creator Matt Sypien are collaborating to launch a unique NFT collection featuring fashion next year.
The world-renowned fashion brand took to Twitter to share the good news about this exciting partnership:
This collaboration is advantageous to both the fashion and NFT brands. Diesel has the chance to show off its tech-savvy, creative side with a much-loved collection in the space, whereas Hape can dive even deeper into fashion due to having such a big name behind the project.
Together, they have created collectibles that bring real, digital value to both Web3 and fashion lovers. The digital assets will include a limited edition version of Diesel’s iconic 1DR POD crossbody bag alongside other physical and digital goodies.
Few details are yet to be revealed regarding the launch date. However, the co-founders of both companies are hosting a Twitter Space in the new year, on January 25 at 12 am EST, to share more information.
But, for now, register your interest here: Hape.diesel!
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