Papa Johns, the popular pizza chain, is venturing into the world of NFTs (non-fungible tokens) in partnership with OneRare. The move marks the first time a global pizza chain has entered the Food Metaverse. Papa Johns is set to unveil its exclusive collection of digital collectables for global fans to mint and own.
Quick Takes:
- First-Ever Pizza NFTs: Papa Johns introduces unique digital collectables featuring their best-selling pizzas.
- Immersive Virtual Experience: A virtual experience centre in OneRare’s Food Metaverse takes foodies on a pizza journey.
- Embracing Next-Gen Consumers: Papa Johns’ partnership with OneRare aims to captivate and engage the new generation through innovation.
Three Best-Selling Pizzas as NFTs
Papa Johns NFT collection features three of its best-selling pizzas as digital collectables. The collectables include the Vegan Sheese© Garden Special Pizza, Spicy Chicken Ranch Pizza and Super Papa’s Pizza. Moreover, as per creators, these NFTs are a must-have in every foodie’s collection and unlock a whole new realm of Web 3.0 for their owners.
A Virtual Pizza Journey
Papa Johns entry into the world of virtual experiences comes with the establishment of a virtual experience centre in OneRare’s Food Metaverse. This immersive centre will take worldwide foodies on a virtual pizza trip, revealing the brand’s history and iconic recipes. Also, the move demonstrates the company’s dedication to keeping up with the latest developments. They are experimenting with cutting-edge technologies such as Web 3.0 and NFTs.
Tapan Vaidya, CEO of Papa Johns UAE KSA & JOR, expressed the company’s commitment to capturing the attention and loyalty of the next generation of consumers. He believes the partnership with OneRare is a step in the right direction. Further, it will enable the company to explore innovative technologies and capture the attention of the next generation of consumers.
The Growing Trend of Food NFTs
The move by Papa Johns comes as no surprise as the food NFT market continues to experience significant growth. Research shows that the trend is not slowing down anytime soon. The pizza brand is no stranger to the world of NFTs as the company held its Papa X Cheddar campaign last year, featuring a giveaway of 19,840 NFTs.
Overall, the move by Papa Johns into the world of NFTs is a significant step for the food industry. With the growing trend of food NFTs, it’s clear that the future of food is digital. As companies continue to embrace new technologies, it will be exciting to see how they change the food industry landscape in the years to come.
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