Netflix Creates Metaverse Experience to Promote ‘The Gray Man’

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Netflix creates metaverse on Decentraland to increase revenue and entice new subscribers

Netflix creates metaverse experience to promote The Gray Man on the decentralized virtual reality platform, Decentraland.

The creation on the virtual network proves how movie promotion has made significant steps since back in the day when movie executives would issue out free tickets to journalists for promotional purposes.

Now, journalists and fans can join the metaverse to learn anything and everything about movies and famous actors it features—in this case, The Gray Man and Ryan Gosling. And man, are users and crypto-related companies stoked:

But how did the idea to create a metaverse experience regarding The Gray Man come about? What are the reasons for going virtual?


Despite the likes of Ryan Gosling, Chris Evans and Ana De Armas making the film appealing enough—pushing the movie to the sixth most-watched Netflix original film to date—Netflix continues to ramp the movie in unique ways.

The ever-so-famous streaming firm joined forces with Media.Monks to build and form the metaverse experience focused on The Gray Man.

Together, they developed the game, which allows players to navigate a 3D maze while questioning the users about the game via a fun-to-play trivia quiz about the film.

Fans that answer all questions correctly are then entered into a draw to win collectible wearables and NFTs. Non-fungible tokens can benefit businesses in numerous ways.


The partnership presents a new way to use blockchain technology, bringing something new to both the gaming and movie industries.

Although Netflix continues to be the most widely used streaming platform around the globe, the company lost around a million subscribers in Q2 2022. Several competitors, like Stremio, have been stealing its (not so loyal) customer base.

Following this, the streaming company is testing new ways to increase revenue and satisfy its subscribers, aiming to gain more.

This metaverse experience doesn’t mark the first game Netflix creates. The streaming service has built a library of games this year, including mobile ones based upon some of the most watched films on the network, like Stranger Things.


Netflix plans to use tech-savvy ways to entice customers and keep old ones on its streaming service. Its main aim is to provide fun for viewers and promote investments.

Interactive content is one of the newest ways to keep users engaged for an extended period. It also leads to more social sharing, which is ideal for marketing.

The company will continue forking out investments on mobile games, metaverse experiences, and ad-supported business models. For instance, Netflix has reportedly partnered with NFT marketplace Candy Digital, to drop Stranger Things NFTs early this year.

But, for now, let’s join the Gray Man metaverse to win collectible wearables and NFTs.

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