Fortune Magazine is making waves in the NFT space with its exclusive NFT drop, featuring a limited edition artwork collection created in collaboration with acclaimed digital artist pplpleasr.
Quick Takes:
- Fortune Magazine’s entry into the NFT market demonstrates the growing recognition of NFTs and digital art in mainstream media.
- The collaboration between Fortune and acclaimed digital artist pplpleasr highlights the potential for partnerships between traditional media and digital art creators.
- Fortune’s NFT drop may encourage other media outlets to explore NFTs and digital art as new avenues for audience engagement and revenue generation.
Fortune Enters the NFT Market with Limited Edition Artwork
Fortune Magazine has made history. They entered the NFT market with an exclusive NFT drop. Basically, the drop includes limited edition artwork created in collaboration with acclaimed digital artist pplpleasr. This collaboration marks a significant milestone for mainstream media’s embrace of NFTs and digital art.
Moreover, the Fortune NFT drop features 256 limited edition artworks. Each piece is based on the magazine’s August 2021 cover. The cover design highlights decentralized finance (DeFi) and its impact on the financial world. Not to mention, the NFTs have a unique design, showcasing different colors and visual effects.
Currently, the NFTs are available for purchase on the OpenSea platform. Essentially, the auction started on August 11, 2021, and ran for 48 hours. The bidding for each NFT started at 1 Ethereum (ETH). Positively, the proceeds from the auction are set to be divided between Fortune and the artist.
Itzel Yard Contribution to the Project
Itzel Yard, who is also known as Ix Shells, is a self-taught creative coder and artist based in Panama. She is a notable name in the world of contemporary generative art and has designed the cover art for the magazine to reflect her vision of crypto and NFTs as a long-term mission. The artwork symbolizes hope for the crypto community, which has become a significant component of her artistic practice.
Yard used Touch Designer to produce the animated historic magazine cover. She employed a 3D displacement program, a noise algorithm, and geometries to create the impression of pixels growing. The artwork showcases her vision of NFTs as a long-term mission, applauding those who continue building even during tough times. It represents her belief that there is still growth potential within the crypto economy. Not only this but that people should focus on building and growth rather than merely looking for quick riches or fame.
To encourage participation from the broadest possible segment of the cryptocurrency community and show support for the sector during the bear period, the artwork will trade for a reasonable price-point of around $170. This is Fortune’s second NFT release and broadens its coverage of Web3 and AI while contributing to the dialogue about how business and finance will develop.
Itzel Yard’s cover art for the magazine represents a symbol of hope for the crypto community during tough times. Through her artwork, she aims to inspire others to maintain a positive outlook and focus on building and growth. The NFT’s reasonable price-point allows for broad participation from the crypto community, showcasing support for the sector during the bear period.
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