The Premier League, England’s top tier of football/soccer, are nearing signing a £30 million ($34.5 million) a year deal with the French fantasy football company, SoRare – making a U-turn on their previous option of signing an NFT licensing deal with ConsenSys.
Quick Take:
- The Premier League is often regarded as the world’s biggest soccer/football league.
- They are nearing signing a deal with SoRare – the French fantasy NFT platform, per reports.
- Previously, reports said that they’d be signing a deal with ConsenSys – an NYC-based company.
The Proposed Premier League x SoRare Deal
Soon, the Premier League and SoRare are lining up a deal to become the official partner of digital tokens in a proposed multi-year contract between the English league and French startup. The league are set to have conversations with their 20 member clubs to discuss the opportunity. The deal will focus on static images, as does the entire SoRare platform.
Currently, SoRare has a deal with Liverpool, the League’s 2019/20 Champions, meaning that their players have various cards on the platform. Also, a few players have cards from previous teams that have now transferred to the Premier League. But, overall, the SoRare platform only shows off stats and the Premier League table.
£30 million a year is a significant figure, however, lots of Premier League partnerships have reached the multi-million pounds a year number. Historically, Barclay’s, Nike, Sky TV, and Panini have been major deals for them.
The History of SoRare
To clarify, SoRare is a French fantasy football platform startup, with its software based around NFTs. Players on the platform buy, sell, and trade players’ cards from around the world, and gain points based on their in-real-life performances.
Many sportspeople are investors and ambassadors on the platform: Serena Williams, Gerard Pique, premier league legend Rio Ferdinand, and French starlet Kylian Mbappe are among those. Also, many players who feature in the game will buy, sell and trade their own, or their teammates’ cards.
Founded in 2019, the Ethereum-based platform now has a value of $4 billion, through income generated from their various partnerships within football, basketball, and baseball.
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