Boba Guys is one of many retailers like Starbucks to start brewing on the blockchain. The famous Californian and New-York based bubble tea store is launching a customer loyalty program using Solana technology. In addition, the platform will provide non-fungible token (NFT) rewards as initiatives alongside token-gated experiences.Â
Quick Takes:
- Boba Guys plans to use NFTs and token-gated experiences to increase customer engagement through its on-chain loyalty program.
- The Solana collaboration will help Boba Guys grow its Web3 business. The tea makers aims to accelerate the development of Web3 loyalty programs across the Solana ecosystem.
- This use of innovative use of blockchain technology may set the standard for other retail companies to improve their loyalty programs and Web3 presence — for customer retention and potentially increased sales.
Boba Guys’ Benefits from Joining Solana
Boba Guys is using the Solana ecosystem to create an on-chain loyalty program.
The move to Solana will enable the tea maker to enhance its community by offering Web3 rewards to customers. Subsequently, Boba Guys aims to incorporate NFTs and token-gated experiences to boost consumer engagement. In addition, it can take Solana’s low-cost yet high-speed network for granted to bring in new and old customers alike.
Assisting toward Bobs Guys Web3 growth, The Solana Foundation recently invested $10k into the retailer. Regardless of customers’ Web3 knowledge, the co-founder of Boba Guys, Bin Chen, aims to onboard as many people on-chain and to Boba Guys as possible.
Furthermore, this collaboration can accelerate the development of Web3 loyalty programs across the Solana ecosystem. The bubble tea maker wishes to set the standard for other cafes and retail companies providing all goes as planned.
By enhancing customer engagement, lowering costs, and improving supply chain efficiency, it is clear that utilizing blockchain technology has the potential to lead to significant benefits for the food and drinks industry and beyond.
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