Kia revealed that 22,422 shelter animals were adopted worldwide as a result of its $500,000 donation to The Petfinder Foundation, which was partially funded by the sale of NFTs. In the last year, the Petfinder organization has been working diligently to find suitable homes.
Quick Take:
- Kia gets into partnership with Petfinder Foundation to help find homes for abandoned pets and animals.
- The car manufacturer has a small robot dog, which they are using to raise money for charity.
- The same robot dog was running in commercials during the Super Bowl followed by the exclusive Kia NFT collection of the dog.
Taking Inspiration from an Advertisement
In the Super Bowl event, Kia robotic dog, the Robot dog, has adorable features. The dog has wide eyes and the face of the cutest dog on the planet. As the car sets off, the Robot dog chases it around the city, touring all the areas.
However, Robot Dog’s battery gives up and shuts down. However, in the advertisement, the robotic dog comes to life as the car owner charges their Kia. The Super Bowl gets a lot of advertisements every year, but according to the audience’s response, this one is the best of all.
This commercial has another mission, and the company has achieved success on this front. Before the advertisement starts running, Kia joins a movement to find good homes for pets easily. For this, Kia donated $500,000 to the foundation.
In addition to this, Kia also launched a 10,000 free Robo Dog’s Kia NFT collection. This collection comes after the first 10K NFT collection. The proceeds from the sales are directed towards the Petfinder organization.
“Kia is dedicated to giving back and helping more than 22,000 shelter animals find new homes is proof that initiatives like this work and improve local communities, in this instance by easing the burden of overcrowding on local animal shelters nationwide.”
Kia America’s Vice President
This campaign helps realize the importance of the right advertisement and message to generate a desirable response.
Kia’s NFT Journey
This is not the first time that KIA has used NFTs for charitable purposes; last month, the company unveiled “Legends of the Driveway,” a collection of 2,023 NFTs that will benefit MobilizeGreen, a non-profit organization that has engaged over 2,500 diverse young people in internships, youth conservation programs, and professional development opportunities since 2014.
In July, a new Kia advertisement highlighting the uniqueness of the all-new 2023 Soul featured a QR code that viewers could scan to collect Kia-themed NFTs.
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