Visa and Crypto.com to Kick-Off FIFA World Cup NFTs

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Visa Masters of Movement includes an auction of FIFA World Cup NFTs, personalized digital art and signed memorabilia

FIFA World Cup sponsors Visa and Crypto.com are partnering to kick-off NFT collections of both soccer players and fans as part of the Visa Masters of Movement project.

Quick Take: 

  • Visa is auctioning five “1-of-1” NFTs that showcase iconic goals from soccer stars
  • Each winning bidder will receive the NFT in their Crypto.com wallet, alongside a printable art version and signed memorabilia
  • Fans can also create a similar NFT of themselves, tracking their soccer skills on an LED pitch during the Qatar tournament
FIFA World Cup NFTs

The NFTs Behind the ‘Visa Masters of Movement’ Project

XK Studio designs each unique NFT representing Visa Masters of Movement. The London-based design agency took an abstract approach to the digital artwork via an algorithm replicating the movement of each goal scored by five famous soccer stars.

The famous soccer players the digital assets showcase include Carli Lloyd (USA), Jared Borgetti (Mexico), Tim Cahill (Australia), Michael Owen (England), and Maxi Rodriguez (Argentina).

Each winning bidder will receive an NFT in their Crypto.com wallet. Other perks include a printable art version of the digital art showcased on the NFT and signed memorabilia from the player the digital asset features.

Moreover, these NFTs are a part of the broader Visa Masters of Movement that includes an on-site fan experience consisting of an LED soccer pitch indoors.

Guests can have fun on the LED pitch by tracking their movements when wearing motion capture sensor vests created by Kinexon.

Following this, Crypto.com mints NFT artwork on the Ethereum blockchain of attendees’ movements. The crypto company then sends the digital assets as souvenirs to their emails.

Score Big – Don’t Miss the Drop

The five NFTs will be up for auction on Crypto.com from November 1, 12.00 pm (GMT) to November 8, 9.00 pm (GMT).

All proceeds will go to Street Child United—a charity that uses the power of sport to change how the world sees and treats street children.

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