Adidas Unveils ‘Indigo Herz Pack’, Fusing NFTs and Fashion

Share This Post

Adidas is on a mission to pioneer fashion innovation, launching its “Indigo Herz Pack” tomorrow. The NFT Bored Ape-inspired collection features Superstar shoes and hoodies, classic design elements, and state-of-the-art technology.

Quick Takes: 

  • Adidas is on a mission to pioneer fashion innovation with its “Indigo Herz Pack” — an NFT-inspired collection featuring Superstar shoes and hoodies with the famous Indigo Herz character.
  • The Pack ties in with the brand’s “Into the Metaverse” NFT project — emphasizing Adidas’ commitment to exploring technology, fashion, and gaming intersections.
  • NFT holders can enjoy priority access to the launch, Adidas’s Web3 ecosystem, and token-gated experiences.

What the Indigo Herz Pack Brings to Web3 

Adidas is no stranger to delving into the convergence of technology, fashion and gaming through its “Into the Metaverse” NFT project. Already, this initiative offers limited-edition NFTs which open the doors to exclusive content, fashion attire, virtual events, and more.

However, to expand on NFT-fashion advantages, the brand is launching its “Indigo Herz Pack” tomorrow. The collection includes 2145 Superstar shoes and 2195 hoodies, inspired by the respected NFT, Indigo Herz.

The German shoe manufacturer shared the good news about tomorrow’s debut on Twitter:

Holders of Adidas NFTs “ALTS” will have priority access to an Indigo Herz Pack. From May 26 and 27, they can purchase their own Pack via the Adidas website, app, and select stores around the globe.

Adidas is also proud to announce its App integration powered by Token Proof is live:

The launch of the Indigo Herz Pack and Token Proof app integration further solidifies a move towards newer and more exciting times ahead for the global brand. Holders will also have exclusive access to Adidas’ Web3 ecosystem and can enjoy more token-gated experiences. Again, highlighting the brand’s commitment to bridging from Web2 to Web3.

Check out Adidas’s official Discord for more information regarding instructions and availability in your country.

Subscribe to the NFT Lately newsletter to receive news covering the latest NFT-related drops, releases, reviews, and more.


Related Posts

Magic Eden Adopts Solana’s Compressed NFTs

Magin Eden, the distinguished NFT marketplace, recently announced its... Returns With Surging NFT Trading Volumes, the decentralized social media app, has shown an...

CoinMarketCap and HELLO Labs to Premiere TV Series, Killer Whales

An official trailer for the Web3 television series 'Killer...

Machi Proposes 11M $APE Sends NFTs to Museums Worldwide

An intriguing week-long vote surrounding OG NFTs kick-started today! Machi Big Brother,...

Italian Luxury Watch Brand Panerai Introduces Digital Passports Generated with NFT

Italian luxury watch manufacturer Panerai has revealed plans to include an...

Related Posts

Otherside Announces the Beta Launch of Legends of Mara 

Yuga Labs recently announced that they will launch a...

The History of Bitcoin NFTs – A Step-by-Step Timeline

With recent hype surrounding Casey Rodarmor's release of open-source...

Adidas Just Unveiled Its First Digital Artist Program, RESIDENCY

Making strides in the art and technology sectors, Adidas...

Hot Wheels Introduces New NFT Collection: Garage Series 6

Hot Wheels, the beloved toy car brand, has launched...

Coinscribble Review: Top Platform for Crypto Press Releases?

In the rapidly evolving world of cryptocurrency and blockchain,...